There are hundreds and thousands of fashion designers or boutiques available in the offline retail in multiple areas and places. However, they are facing a lot of difficulty in expanding their businesses as these are limited to a customer set pertaining to a particular area. Also, with the advent of many fashion brands and websites online, many customers have shifted their shopping pattern and channels from offline retail to online retail leading to a further hit in the revenues of independent designers. However, there are some marketplaces available online which give the opportunity to these independent fashion designers to reach out of wider audiences online. Some of these marketplaces have been discussed here.
Of a Kind: Of a kind is an online marketplace with displays and sells the outfits prepared by the independent designers online. The customers can go the website, chose the design and can place the order online and the amount which the customer spends would be given to the designer post some margin kept by the website. The website mostly targets designers from the US and has hosted designs from more than 350 designers since its launch.
Runway Crush: This is another online marketplace which hosts many independent designers and boutiques interested in selling their products online. The Runway Crush website not only hosts the clothing line from the designers but it also has multiple categories including jewelry and other accessories which are required by fashion enthusiasts.
Farfetch: This is an online marketplace for independent boutique owners or fashion designers and the company was founded in 2008. The company has raised several rounds of funding so as to facilitate the operations of the company. The company houses independent designers from Europe and North America and has over 300 designers listed on its website. The customers apart from viewing designs by the independent designers can also view the detailed profile of the independent designers to have a better idea of the resource and the talent who has created the design online.
Cargoh: An online marketplace for fashion designers operating in multiple categories including clothing, bags and purses, jewelry, home décor, pet’s products and products related to kids and many other products. The website has its presence in multiple areas across the globe and houses hundreds of independent designers online.
Freshionup: Another online marketplace for independent fashion designers making clothes, jewelry and shoe bags etc. which give an option to the fashion designers to open their online store with the website.
Thus there are multiple online fashion marketplaces which are giving an online opportunity to the independent designers to sell their products to the wider audiences and increase their reach.